Does ocado make money

Does ocado make money

Posted: Komposter On: 02.06.2017

Saturday 30 August S ince moving to the countryside and having a second child, my shopping habits have altered dramatically. I used to do the big weekly shop at Tesco and then my husband would do a deli shop on Friday night for a weekend treat. But once we moved, I developed an Ocado habit.

I know we could junk the brands and shop at the discount outlets and save a fair bit, but would we lose out on quality?

How can the middle classes' online grocer be worth £3billion when it's never made a profit? | Daily Mail Online

As an experiment, we decided although my husband was very sceptical to change our shopping habits entirely. How much did we save?

does ocado make money

Did we have to compromise on quality? Has the experiment changed my shopping habits for ever? Here is what we found. My prejudice that there would be no fresh food was dispelled when I saw a good selection, and even a bakery. A woman I stood next to in the queue said she used to shop in Tesco or Morrisons but had abandoned both in favour of Lidl as the fresh vegetables were so much cheaper.

Ocado - Which?

And she was right. The staple cupboard essentials looked like the brands I would usually buy, but were a fraction of the cost. The dishwasher tablets were dire. On the several days I used them they left scum on the glasses and food on the plates, even after an intensive wash.

Lidl bran flakes may have been 59p but they tasted like cardboard and turned to mush. But the fruit and veg were excellent and mainly sourced from the UK. The items I bought were generally priced between 4p and up to 60p cheaper than Tesco. But as my friend, who is a regular shopper at Lidl, rightly said, you need to be flexible. If you go there with something specific in mind, choice is limited. And for some items fizzy water, toilet roll, kitchen roll you had to buy in bulk bands make her dance clean free mp3 download in large sizes ketchup, mayonnaise.

But the biggest problem was that this range was harder to find, being either higher up or lower down on the shelves.

does ocado make money

Typically at eye level, were the premium brands, which made them more tempting. It also took me longer to does ocado make money the true bargains. I also found that the Everyday Value products came in large sizes. From the fridge aisle the Everyday Value mozzarella was bland and tasteless — ok on a pizza but not for a salad.

It was the same with the Greek-style feta cheese, which got the thumbs down in our house. Great value and excellent results. Worst buy Mozzarella cheese 44p and Greek-style cheese 79p. Both struck me as poor quality and lacking flavour.

Shopping in my local market town, just north of York, was just as I had expected. It was expensive and time-consuming. There were fewer own-brand value products, which meant I had to pay more for the leading brands or for the privilege of shopping locally.

I had to go to three shops to get all the items does ocado make money not easy when you have two young children — and then I was limited for choice.

I purposefully restricted what I bought to stock market open day before thanksgiving the cost down.

Will Ocado ever make decent profits? - MoneyWeek

The greengrocer-cum-deli was a gorgeous place but some items were almost double the price of the supermarkets. A cucumber was 85p compared with Lidl, 45p and Tesco, 49p. It may have been freshly baked and much better quality but it was half the size of Tesco at 45p and the seeded loaf at Lidl for 99p. Sunflower seeds, however, were 4p cheaper here than Lidl.

Although not all the non-branded items met the quality mark, the downshifting experiment has been a huge eye-opener. But the deals to be had by shopping around mean I will become a more selective shopper. Please choose your username under which you would like all your comments to show up.

You can only set your username once. International edition switch to the UK edition switch to the US edition switch to the Australia edition. The Guardian - Back to home. A family ditched Ocado, their favourite online store, to see if they could still buy high-quality items at a fraction of the normal cost. Poor results on every load. Best buy Sunflower seeds g 95p. Will I change my shopping habits? Saving money Family finances Consumer affairs Retail industry Lidl features.

Order by newest oldest recommendations. Show 25 25 50 All. Threads collapsed expanded unthreaded. Loading comments… Trouble loading?

Signed in as Show comment Hide comment. Your comments are currently being pre-moderated why? Please keep comments respectful and abide by the community guidelines. I am spending less money and eating better, healthier meals — here are the main ways I've made it through the year.

How supermarkets get your data — and what they do with it. How I cut my grocery bills by avoiding supermarkets. The Guardian back to top.

inserted by FC2 system